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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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We dig into how employee-generated content turns everyday work into trust-building stories that outperform brand posts and lead to real pipeline. Xandrina allday shares frameworks, examples, and a clear mantra: empower, don’t enforce.
ABOUT YOUR TEACHER 💛
Xandrina is a Social Media Consultant, Trainer, UGC Creator, Author and Speaker with over a decade of experience helping brands turn scrolls into action. As founder of Allday Marketing, she works with businesses to build standout social strategies, train in-house teams, and create social-first content that connects. She’s led global social teams, delivered workshops worldwide, and produced UGC for lifestyle, food & drink, travel, and family-friendly brands.
Connect with Xandrina: LinkedIn
EGC quiz: click here
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Chapters
1. Why Employee-Generated Content Matters (00:00:00)
2. Meet Sandrina And The Plan For Today (00:01:16)
3. Defining EGC Versus UGC (00:06:19)
4. Client Case Study: Media Kit Relaunch (00:07:36)
5. What We’d Change And Repeat (00:12:11)
6. Starbucks And Currys: People First Creative (00:14:06)
7. Empower, Don’t Enforce Participation (00:17:22)
8. Unprompted EGC On LinkedIn Milestones (00:20:29)
9. Turning Moments Into Scalable Series (00:24:00)
10. Remote Team Stories That Build Trust (00:27:04)
11. Choosing Advocates And Content Pillars (00:30:06)
12. Long-Form Storytelling On YouTube (00:34:12)
13. Systems And Workflow For EGC (00:37:04)
14. LinkedIn Video Campaign: Shaping Science (00:40:12)
15. Measuring Impact: Top And Bottom Funnel (00:44:12)
16. Overcoming Hesitation With Training (00:49:20)
17. Recruiter Risk And Retention Reframe (00:52:22)
311 episodes
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