Amazon Sellers — the marketplace is shifting fast. Amazon’s new “Help Me Decide” shopping tool is changing discovery, ChatGPT is driving traffic but not sales, and AI-powered browsers are reimagining the entire customer journey. Plus, shoppers are spending again—but they’re smarter, cautious, and more value-driven than ever.

Full News: https://amazonseller.school/amazon-news-new-ai-shopping-tool-holiday-spending-trends-key-seller-updates/

Let’s dig into what really moves the needle this week.

Amazon Sellers are about to face a smarter shopper.
Amazon’s new Help Me Decide feature compares products, prices, and reviews automatically—rewarding clear data and penalizing weak listings.

Amazon’s New AI Shopping Tool “Help Me Decide” Transforms Product Discovery
https://www.fastcompany.com/91427815/amazon-new-ai-shopping-feature-is-actually-pretty-helpful

Holiday spending is up, but expectations are higher.
Shopify reports a 24% rise in global sales—driven by discounts, bundles, and AI-assisted shopping—but customers are demanding frictionless, multi-channel consistency.

Spending Rebounds as AI Shapes the 2025 Holiday Shopping Season
https://www.shopify.com/news/global-holiday-retail-report-2025

ChatGPT sends traffic, not conversions (yet).
While AI referrals are growing, conversion rates still lag behind traditional search. Sellers should watch this channel closely—it’s early, but evolving fast.

ChatGPT Sends Traffic, But Sales Still Lag Behind Traditional Channels
https://digiday.com/marketing/e-commerce-sites-see-low-sales-from-chatgpt-traffic-new-study-finds/

Browsing just got intelligent.
OpenAI’s new ChatGPT Atlas Browser embeds AI into every webpage—summarizing, comparing, and automating on the fly. If this sticks, product discovery may soon start before Amazon search.

OpenAI Launches ChatGPT Atlas Browser to Challenge Chrome’s Dominance
https://clickup.com/blog/hub/ai/news/openai-launches-chatgpt-atlas-browser/