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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most agency owners underestimate the most powerful differentiator they have, their personal story. In this episode, Russel breaks down why your authentic “why” matters and how sharing it can deepen connection with your team, attract the right clients, and clarify your purpose.
Key Takeaways
- Why your personal story is the strongest positioning tool you’re not using
- How authenticity creates instant connection and builds trust with your team and clients
- The hidden reasons owners avoid sharing their story
- A simple way to uncover the deeper “why” behind your work
- How consistently telling your story makes you memorable in a crowded market
Want a more clarity and control for your agency in 2026? I have three coaching spots available. Let’s see if one is right for you. Visit AnAgencyStory.com and click “Let’s Talk.”
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