Jon welcomes Daniel Patterson, an experienced business growth strategist, to discuss smart strategies for doubling profit without hiring more staff or increasing marketing expenses. They explore the pitfalls of trying to please everyone, the importance of discussing money early on, and effective pricing strategies. Daniel shares his insights on reducing overhead by optimising team roles and asks the critical question of knowing who your dream client is. Tune in to uncover practical tips and transformative strategies to enhance profitability in your architecture practice.

Today’s Guest

Daniel Patterson is a former RIBA Part 1 with nearly two decades of experience helping businesses grow and scale. He is the founder of Masterplan.pro and branding agency Highly, and has worked with the RIBA and RSAW to deliver CPD training on business and marketing strategy. Daniel is also the creator of The Architect’s Masterplan™, a 12-month growth system for architects who want to escape the tender trap and run highly profitable, sought-after practices.

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Episode Highlights

00:00 Introduction

00:37 Meet Daniel Patterson

01:57 Daniel's Personal Interests

03:20 The Profitability Challenge in Architecture

09:20 Understanding the Value of Money in Architecture

23:33 Strategies to Double Your Profit

32:10 Maximising Profit Through Fractional Support

34:33 The Power of Asking for Referrals

37:13 Effective Pricing Strategies for Architects

43:10 Identifying and Fixing Profit Leaks

44:42 Real-Life Success Stories

48:04 Practical Tips for Immediate Profit Improvement

51:40 Overcoming the Fear of Failure

57:16 Exploring the World: Travel Stories

59:08 Final Thoughts and How to Connect

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Key Takeaways

Know Your Best Clients and Say No Sometimes

You do not have to please everyone. When you try to make everyone happy, your best clients may not feel special. It is better to know who you really want to work with and focus on them. If someone is not a good fit, it is okay to say no.

Talk About Money Early

Do not be afraid to talk about money with your clients. If you talk about price at the start, you save time for both you and your client. This helps you find out quickly if you are a good match. It also stops you from working for less than you should.

Ask for Referrals and Show Your Value

If you do a good job, ask your clients if they know anyone else who might need your help. This is a simple way to find new work. Also, show your clients the value you bring, not just your price. When people see your value, they are happy to pay more.

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Next Episode

Next time, Jon is joined by Nicla Diceglie, who shares her career journey to Bold Biophilic Design.