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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Balanced, host Stephanie Blaine exposes one of the biggest blind spots in the online business world. You’re consuming advice from top industry leaders—Alex Hormozi, Jenna Kutcher, Amy Porterfield, Gary Vee—and it’s all incredible… but it’s built on one massive assumption they never talk about.
They assume you already have your bookkeeping handled.
Stephanie breaks down why every strategic decision, marketing strategy, course launch, and “double down on what’s working” advice depends on one thing: clean, organized, up-to-date financial data. Without it, even the best business advice becomes guesswork.
With humor, tough love, and actionable steps, Stephanie helps you stop “playing business” and finally build the financial foundation your business needs to grow with confidence and clarity.
⏱️ Timestamps (Short)
00:00 – Welcome to Balanced: business + life in harmony
00:22 – Real talk: consuming content doesn’t equal clarity
00:42 – The gurus you follow… and the massive assumption they make
01:25 – The missing foundational step no one talks about
01:42 – Why every piece of advice assumes clean books
02:00 – The Alex Hormozi moment that made everything click
02:19 – The financial questions every strategic decision requires
02:42 – Why you can’t get help without accurate numbers
03:03 – Busy ≠ profitable
03:27 – The harsh truth: all advice is useless without bookkeeping
03:49 – Why clean books = smarter, faster business growth
04:11 – The pain of running a business blind
04:58 – The real difference between entrepreneurs who scale + those who don’t
05:19 – Action Step #1: Sign up for QuickBooks Online
05:37 – Action Step #2: Gather every bank + credit card statement
05:56 – Action Step #3: Block two hours to start or hire support
06:13 – Inside the Starlight DIY Club: bookkeeping support made simple
06:32 – You didn’t start your business to “wing it”
06:53 – Share the episode & normalize the unsexy stuff
07:14 – Follow Stephanie on Instagram
07:35 – Closing message: Balance your books, your business & your life
✨ Perfect For:
✓ Entrepreneurs are consuming business advice but lacking clarity
✓ Small business owners are tired of guessing instead of knowing
✓ Creators and service providers ready to understand profitability
✓ Anyone serious about building a scalable, data-driven business
Links & Resources:
Book a free consultation
Join the Starlite DIY Club – step-by-step bookkeeping guidance
Start with the desk. Clean up your calendar. And remember—every hour you organize now is a gift to your future self.
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
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