The most important thing is remembering to set attainable goals and focus on achieving those goals through your marketing efforts, to ensure everything you do has a purpose. These are going to be small at first- “I want to get 100 new followers across all my social media channels.” Next would be “I want to provide valuable content to my audience.” Gradually your goals will grow and build off of each other, but they will always provide a road map for your investments and efforts. As you progress with you’ll need to invest effort in each of the different areas- putting all your energy in just one area will not help you see the same success.