Most of us tend to get lost and travel down deep rabbit holes while looking for something specific. We end up browsing through product comparisons, videos, stories, and photos until we realize we’ve spent too much time browsing. This is a huge part of your sales funnel! This is where captivating people through content that “one-ups” your competitors can land you a new customer. This content is vital to “making it stick”. Your content here should show your best offers and what people having been missing out on until now!