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Step inside a 10,000-square-foot creative hub where the scent of fresh cinnamon rolls mingles with oil paint and coffee, and a century-old lumberyard has a second life as Farmington’s favorite gathering place. We sit with owner Tara Taylor to trace how a mother-daughter idea became Artifacts 302, a living room for the city where knitting circles, plein air painters, book clubs, and gamers share space—and where emerging artists get their first real shot.
Tara pulls back the curtain on the real work of running a hybrid gallery and café. She talks about the early missteps, the moment hiring an accountant changed everything, and the day she let go of the pastry bench and hired a baker so she could actually run the business. We dig into the toughest challenge—reaching locals in a noisy digital world—and why human touch points, open-call themed shows, and welcoming events outperform algorithms. If you’re building a small business, you’ll appreciate her no-fluff systems: recipe cost controls, team-first culture, teen-to-confident-barista training, and the patience to grow margins without losing soul.
There’s vision here, too. Tara shares plans to revive the old yard into a garden courtyard for outdoor weddings, plein air sessions, and live music that flows naturally into the indoor gallery. She’s steering the next chapter back to art—spotlighting up-and-coming local creators, hosting shows that lower barriers to entry, and making the gallery as dynamic as the espresso bar. It’s a grounded, generous roadmap for anyone who wants to turn a beloved space into a lasting community asset.
If this story resonates, follow and share the show, leave a quick review, and send this episode to a friend who believes small businesses make cities feel like home.
Be sure to follow or subscribe! And, if you're a local business owner who'd like to be featured - or know someone whose story should be told - get in touch at [email protected]
This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing).
Chapters
1. Origins Of Artifacts 302 (00:00:00)
2. From Lumberyard Roots To Art Hub (00:04:26)
3. Building Community In Downtown (00:08:11)
4. Early Lessons And Accounting Reality (00:13:36)
5. Marketing Tourists Versus Locals (00:17:56)
6. Letting Go And Hiring Help (00:22:26)
7. What Makes The Space Unique (00:27:46)
8. Events, Holidays, And Rentals (00:33:01)
9. Growth, Confidence, And Leadership (00:37:26)
10. Open-Entry Theme Shows And Local Art (00:43:06)
11. The Hidden Work: Cleaning And Marketing (00:48:31)
12. Systems, Costs, And Right-Brained Ops (00:53:26)
10 episodes
