What if every meeting you ran, every presentation you gave, and every conversation you had actually stuck with your audience? As business owners, coaches, and authors, we spend countless hours sharing our expertise, but sometimes, those brilliant ideas just... fizzle out.

If you’ve ever sat through a boring, slide-heavy presentation (or worried you were giving one yourself!), this episode is your wake-up call.

I sat down with the incredible Dr. Christie McMullen, a 26-year educator, author, and co-founder of Intentionality Group, to talk about her book, Learning Can Stick. She reveals the four-part framework—Safe, Logical, Fun, and Memorable—that professionals and leaders can use to transform any learning opportunity (from a sales call to a boardroom meeting) into an engaging, sticky experience.

Dr. Christie shares why leaning into your unique personality is your biggest superpower (yes, even a big, bold flavor!), and how understanding your team's neurosignatures (Slinky, Paperclip, Magnifying Glass, Teddy Bear) is the secret to getting the best work from your people. You’ll also learn the crucial difference between "flooding" and "dripping" information when you're marketing your book or message.

This conversation is packed with actionable insights that will change how you lead, teach, and sell.

• Why every single one of us is an educator, and why many business professionals were never taught how to teach.
• The Safe, Logical, Fun, and Memorable framework and how to apply it to presentations, meetings, and even conversations.
• Why psychological safety is the foundation of sticky learning—and how to build it in the first five minutes.
• The "sprinkle, splash, flood, drip, drip, drip" method and why the drip is the most vital part of making your message memorable (perfect for book marketing!).
• How to own your "big personality" and why trying to show up as someone else will always suffocate your impact.
• The difference between a Slinky, Paperclip, Magnifying Glass, and Teddy Bear leader, and how to build an Avengers-level team.
• Why companies that cut the "fun" are asking their people to quit—and how to fix the knowing-doing gap.

• Dr. Christie McMullen's Book: Learning Can Stick - Find it on Amazon or the Intentionality Group website.
• Dr. Christie’s Second Book: Make Work Fun so People Don't Quit
• Dr. Christie’s Company: Intentionality Group - intentionalitygroup.com
• Dr. Christie’s Podcast: Productive Joy
• Connect with Dr. Christie on Social Media: Search for Dr. Christie McMullen or Productive Joy.
• Community for Women Writers: Join the Author Power Circle at kellyschuknecht.com

If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Dr. Christie McMullen's story. For more resources to help you write and market your book, visit kellyschuknecht.com.