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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Scott and Nathan break down how to stay calm when BFCM isn’t pacing to plan. We walk through the key decisions operators should make when revenue, efficiency, or creative performance begins to fall behind target.
You’ll hear us cover:
• How to tell if the issue is forecasting or execution
• Why pacing by hour matters more than reacting in real time
• How to use clean decision checkpoints throughout the day
• Why discount codes hurt conversion rates and how to fix them
• When to scale Meta budgets and when to hold
• How EDM timing swings MER and reading it correctly
• How to think about poor BFCM cohort quality
• Why Google over-attributes heavily during sales
• Why you shouldn’t pivot your offer mid-weekend
• How your annual marketing calendar reduces BFCM risk
Resources from the episode:
• Melbourne Q1 Planning Event (Dec 12): https://luma.com/r0wvz8r0
• Ibra’s breakdown on fixing a BFCM sale quickly: https://www.youtube.com/watch?v=zIGpBXFCsQE&t=39s
• Gaby on fast BFCM creative production: https://www.youtube.com/watch?v=pm7mHLaq1GE
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34 episodes
