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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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One statistic is reshaping the entire gaming industry: Players are 3X more likely to download games with IP they recognize.
In this trailer, licensing expert Simon Kay (30 years of experience) reveals how this single fact is driving billions in revenue and creating massive opportunities for brands and developers.
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⏰ Full episode: 12/01/2025
🎙 Born to License – Hosted by David Born
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