Everyone's inbox is full of "50% off" chaos. But if you run a service business, you can't exactly discount your brain. So what do you do when every brand is shouting "buy now"?

I'm Veronica Di Polo, marketing strategist and host of the Branding Momentum Podcast, based in Moraira, Alicante, Spain, helping service-based business owners get leads with words that sell.

In this episode, I'll show you how to stay visible when everyone else is running discounts you can't (and shouldn't) match. You'll learn why promotions often backfire for service pros, what to do instead, and how to use this season to build real trust before 2026.

🎧 Listen on Spotify, Apple Podcasts, or Amazon Music.

💡 Free Resource — The AI Visibility Sprint Are you invisible in AI search? 3 days. 3 moves. Stop AI from skipping your name.

👉 Day 1: The gut-punch invisibility test (ouch, but necessary) 👉 Day 2: Your first breadcrumb — 5 minutes, zero stress 👉 Day 3: An AI-ready FAQ that keeps working while you drink rosé

Start free AI Sprint → https://veronicadipolo.mykajabi.com/aisprint

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