Manage episode 521196806 series 3429763
How do top sellers actually rank products and get Q4 ready without guessing on ads or keywords for months? For that and more, follow us here and subscribe to our YouTube channel!
In this episode of Built Online, we sat down with Will Haire, CEO and Co-Founder of Bellavix, an agency that has helped brands drive over half a billion dollars in marketplace sales. Will walks through the real ranking formula Amazon cares about, when brands should expand from DTC into Amazon and Walmart, and how to protect your reputation from bad resellers and counterfeit products.
He also breaks down Q4 strategy for giftable products, how to use promotions, email, paid traffic and creator programs to drive profitable sales, and what kind of budget and timelines brands should expect when launching or scaling on marketplaces. If you have a multi-channel brand and want Amazon to become a serious revenue line instead of a guessing game, this one is for you.
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WILL HAIRE:
- Website: https://www.bellavix.com/
- LinkedIn: https://www.linkedin.com/in/willhaire/
- Email: [email protected]
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127 episodes