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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We walk through the 15 real reasons candle businesses stall and how to fix them with clear actions. From niche and numbers to branding, email, and mindset, the aim is a repeatable plan that turns great candles into steady sales.
• defining a niche you belong to and customer research
• building systems for batching, production, budgeting, inventory
• tracking analytics to spot trends and pivot
• realistic effort in a saturated market
• collecting emails and using content pillars
• seeking education, mentorship, and SEO basics
• cohesive branding beyond a logo
• showing your face and story to build trust
• avoiding trend chasing with a core line
• switching from hobby effort to business habits
• launching before perfection and iterating
• diversifying channels beyond social posts
• testing markets and getting trusted feedback
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Chapters
1. Why Candle Businesses Fail (00:00:00)
2. Theme 1: Missing Foundations (00:00:38)
3. Niche, Customer, And Research (00:03:34)
4. Systems, Inventory, And Budgeting (00:03:51)
5. Tracking Numbers And Pivoting (00:04:47)
6. Time, Effort, And Market Reality (00:07:52)
7. Theme 2: Community And Confidence (00:12:33)
8. Email Lists And Consistent Marketing (00:13:06)
9. Content Pillars And Not Being Salesy (00:15:21)
10. Education, Mentors, And SEO (00:16:28)
11. Theme 3: Make It Feel Like A Brand (00:20:22)
12. Cohesive Design And Pricing Confidence (00:20:48)
13. Show Your Face And Story (00:23:36)
14. Trends Versus Long-Term Strategy (00:25:34)
15. Theme 4: Hobby Mindset Vs Business Mindset (00:28:26)
16. Sell More Than You Pour (00:29:33)
17. Launch Without Perfection (00:33:32)
18. Patience, Persistence, And Multiple Channels (00:35:44)
19. Test Markets And Seek Trusted Feedback (00:38:27)
29 episodes
