What makes independent hotels thrive in a world dominated by the big brands? In this episode of Check-In with Bryan, Bryan sits down with Jenn Parks, Vice President of Member Development & Communication at Curator Hotel & Resort Collection.

Jenn brings a powerhouse background — 15 years at National Geographic building the Unique Lodges of the World program, and now leading Curator’s mission to support nearly 100 independent lifestyle hotels and resorts.

They dive into:

• The lessons Jenn learned launching new divisions at National Geographic and Curator
• Why Curator chose to launch in November 2020, mid-pandemic — and how timing turned challenge into opportunity
• How contract flexibility and an “à la carte” vendor approach is reshaping the way independents work with partners
• Why today’s travelers are looking for authentic design, local storytelling, and experiences beyond just a bed
• Predictions for the future of the independent hotel segment in North America and beyond

If you’ve ever wondered how individuality, design, and brand strategy intersect to create memorable guest experiences, this conversation delivers both insider perspective and practical insights.

Tune in and learn how independent hotels can stay unique, stay profitable, and compete with the giants.

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