Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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If you want to watch customers vanish in real time, force them to fill out a long, clunky checkout form. Every extra field is like a speed bump on the way to your money. Shoppers are ready to buy, but if you make them work for it, they'll bounce faster than a kid on a trampoline. Your job is to make checkout so smooth that a customer can complete it with one eye closed and the other holding a taco.
286 episodes