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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most coaches think they need a massive audience to make money. In this episode, Clifford “The Cowboy Closer” Walker, a real estate coach who pulled in serious revenue in just 45 days, with a Facebook group of only 595 people, shows what's actually working right now than big follower counts and complicated funnels.
In this episode, Tom digs into Clifford’s process, how he works with clients, and the exact steps that helped him turn a tiny group into a thriving business. Listen and enjoy the show!
You’ll Learn How To:
- Grow a coaching business without chasing vanity metrics
- Turn a small Facebook group into real revenue
- Add value in a way that attracts high-ticket clients
- Build a simple content system that drives people into your community
- Leverage intimacy, access, and personal support as your advantage
What You’ll Learn in This Episode:
- (03:48) Who Clifford serves and how he helps brand-new investors
- (05:12) What Clifford did in his first 45 days that changed everything
- (05:53) The value of helping even when people can’t pay yet
- (07:33) The first spirals Clifford used: Social media groups
- (09:11) Why a small, engaged group outperforms a big, passive audience
- (10:03) How Clifford built his Facebook group step-by-step
- (11:55) What he asks new members before they join
- (15:30) Why success isn’t about cars or watches but about time freedom
- (17:00) What new coaches should do today to attract their first client
- (17:23) What “adding value” means in practical terms
- (18:05) Leveraging the intimacy
- (20:16) Clifford’s top book recommendation for new coaches
Who This Episode Is For:
- New coaches with small audiences
- Real estate mentors building their first community
- Entrepreneurs wanting a simple path to their first high-ticket client
- Anyone tired of believing they need more followers to start
Why You Should Listen:
Clifford proves that you don’t need huge numbers to make a huge impact. His approach is simple, duplicable, and accessible to anyone willing to serve, show up consistently, and create value.
Connect with Clifford Walker:
- Website: https://www.corralnetwork.com/
- Facebook: https://www.facebook.com/cliffordthecowboycloser/
- Instagram: https://www.instagram.com/cliffordthecowboycloser/
Resources:
- Apply now for Coaching Inc.’s private mastermind at coachinginc.com
- 21 Books Every Coach Should Read: coachinginc.com/21books
121 episodes
