Eden is a founder, creator and social media coach who nerds out on all things brand building. He co-founded @socialdrop, a Toronto-based social media agency with his siblings, grew @thereelcoach from 0 to 440K followers in 15 months and even helped save his family business with @dreamcrustpizza. Safe to say, he’s living proof that content, done right, can change everything.

IN THIS EPISODE, YOU WILL LEARN:

• The three essential content buckets (Sell, Engage, Culture) and how to use them strategically for effective brand building.
• Why the pursuit of constant virality can actually be detrimental to building a genuine relationship with your audience.
• How to overcome the "perfection mindset" and why sharing your raw, messy, behind-the-scenes journey (ideation, process, failures) is what people truly want to see.
• Practical content creation tips on finding inspiration, transition videos (they're easier than you think!), and the value of a testing mindset over solely focusing on growth.
• Why should every founder find a way to storytell and progress the plot and how to do it even if you're not comfortable on camera, using tools like ambassador teams.
• The power of monetizing your brand through content skills, strategy and personality, rather than just follower count.
• The critical importance of setting boundaries and learning to say "no" to free up your energy and focus 200% on your core vision.
• The significance of separating emotion when working with family or business partners.

EPISODE SUMMARY:

0:01:02 – Who is Eden Hazan & the origin of Social Drop: Introduction to Eden, his journey from freelancing to growing the family pizza business and founding Social Drop.

0:06:43 – Social Drop’s niche & approach: Specializing in social media for food brands, with a strategy-first mindset over chasing virality.

0:08:29 – The Three Content Buckets & common content traps: Sell Shots, Engagement Shots, Culture Shots and why brands/creators often get it wrong.

0:15:59 – Building a content strategy: How to explore your niche, learn from leaders and reverse-engineer content without copying.

0:22:59 – The value of raw content & avoiding perfectionism: Why authenticity and sharing process beats over-polished content.

0:26:28 – Growth vs. Learning & personal brand success: Focusing on audience feedback and Eden’s TikTok growth journey.

0:33:53 – Content creation skills & transitions: Sharpening skills through practice, the power of transitions and useful editing apps.

0:44:53 – Monetization & why brands value creators’ skills: How micro-influencers convert better and why personality/content skill is more important than follower count.

0:50:50 – Boundaries & going all-in: Learning to say “no,” focus and committing fully to Dream Crust Pizza for accelerated growth.

1:00:50 – Rapid fire & personal insights: Mentors, favorite coffee, family lessons, brand case studies, personal vibes, upcoming milestones and listener engagement.

Share the love & let me know your thoughts over on Instagram,⁠

@coffeeandagoodvibe | @ayeshasehra⁠

EPISODES MENTIONS:

Follow Eden/The Reel Coach on Instagram | Tiktok

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