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In this episode of Consulting Leaders, we sit down with Laura Flamarich, multimedia journalist, podcast host, and content strategist at JANZZ.technology. Laura specializes in bringing stories to life at the intersection of work, people, and technology, with a deep focus on HR tech, semantic technologies, and ethical AI. As a video content creator and podcaster, Laura dives into complex topics, making them accessible and relatable to diverse audiences.

Laura shares her journey of launching the Gens Technology Podcast in 2022 and how it has become a key part of JANZZ.technology's thought leadership strategy. She explains why podcasting is the ideal format to break down intricate HR tech topics in a conversational, easily digestible way, and why it's such a powerful tool for both client education and business development.

Laura reveals how she balances creating valuable content for a niche audience while building trust and authority within the HR tech community. Her unique insights on staying consistent with high-quality content, while nurturing relationships with listeners, will inspire anyone looking to build a purposeful podcast.

Whether you're in HR tech, podcasting, or simply curious about the power of niche content, Laura offers practical lessons on how to humanize complex topics and inspire meaningful change.

💡 What You’ll Learn in This Episode

• Why podcasting is a perfect format for breaking down complex HR tech topics in a conversational, digestible manner.
• How to use podcasts to engage with clients and educate the HR tech community on specialized areas like semantic skills matching and ethical AI.
• The importance of quality content and consistency over frequency when it comes to podcast publishing.
• How to leverage podcasts as a tool for business conversations, lead nurturing, and building trust.
• Why focusing on a niche audience in the B2B tech space can yield better results than trying to reach everyone.

00:00 – Introduction to Laura Flamarich and JANZZ.technology

02:00 – Why podcasting is the ideal medium for explaining complex HR tech

06:30 – Challenges in producing and marketing a niche podcast

09:00 – How to use podcasts to supplement client conversations and presentations

12:15 – Strategies for targeting a niche audience with valuable, in-depth content

16:00 – How JANZZ.technology decides on podcast topics based on client feedback

19:00 – The pros and cons of different podcast publishing frequencies

22:15 – Biggest success and feedback from podcast listeners

25:30 – Expanding reach with multilingual podcast episodes and its surprising success

28:00 – Looking ahead: What will remain true about podcasting in the next decade

Follow Laura Flamarich:

• LinkedIn: https://www.linkedin.com/in/lauraflamarich/
• JANZZ technology: https://www.linkedin.com/company/janzztechnology/

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/