Is it time to declare "death" to Tip Tuesday and outdated market updates? In this episode we explore the changing landscape of real estate marketing and offer fresh strategies that actually work.

Lance and Lucy discuss the importance of humanizing your brand, building genuine connections, and showcasing your unique value proposition. Challenging traditional marketing tactics and encouraging agents to embrace innovative approaches that resonate with today's consumers.

Discover how to ditch the tired old strategies and create a marketing plan that sets you apart from the competition.

Takeaways

• The death of Tip Tuesday signifies a shift in marketing tactics.

• Every property deserves high-quality marketing efforts.

• Storytelling is crucial in engaging potential clients.

• Building trust is more important than credentials.

• Humanization in marketing helps create meaningful connections.

• Technology can enhance the real estate marketing experience.

• Differentiation is key in a competitive market.

• Agents should focus on personal connections over transactional relationships.

• Effective marketing requires understanding consumer needs.

• Authenticity in marketing fosters trust and engagement.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.