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Episode 169: Liz Allan and Craig Marsden - The Accuracy Revolution: Why EV Charging Needs a Diamond Standard.
Liz Allan speaks to Craig Marsden, CEO of EVCI Global, the team pioneering accuracy testing for public EV chargers and setting the bar with their Diamond Standard accreditation.
Craig shares the journey from his early EV adoption in 2013 (and never once successfully rapid-charging away from home!) through to heading up a company that’s quietly doing something transformative: proving whether EV chargers genuinely deliver the electricity drivers pay for.
From the surprising gaps in metrology regulations to the real-world consequences for CPOs and EV drivers, Craig explains why accuracy matters for cost, trust, fairness, and the long-term sustainability of the UK’s charging ecosystem. Liz and Craig also talk about EVCI Global’s grant collaboration with the National Physical Laboratory, the future of regulated accuracy testing, and their upcoming “Car-E-OK” road trip, complete with charger testing and singing.
Quote of the Episode:
“At the end of the day, it’s about fairness, making sure drivers get what they pay for, and CPOs know exactly what their chargers are delivering.” Craig Marsden
Craig Marsden Bio:
Craig Marsden is the CEO of EVCI Global, a UK company dedicated to bringing accuracy, fairness, and transparency to public EV charging. With a background in vehicle software optimisation, battery recycling, and environmental stewardship, Craig blends technical expertise with a genuine passion for fairness and sustainability. EVCI are currently working with the National Physical Laboratory to develop a national framework for EV charger accuracy, helping Charge Point Operators understand their networks and prepare for upcoming regulations. Craig is rapidly becoming one of the sector's most trusted voices on charger metrology and accountability.
Craig Marsden Links:
Website: https://evci-global.com
LinkedIn: https://www.linkedin.com/in/craig-marsden-99b71112
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