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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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When freight gets tough, the toughest lean into resilience. In this episode of Everything is Logistics, Krystina Booker, Founder of Booker Transport Solutions, shares her journey from launching her own brokerage to navigating challenges with grit, creativity, and purpose. Her perspective blends business savvy with a personal mission to make the industry more sustainable for brokers, carriers, and shippers alike.
Key takeaways:
- Why resilience is a critical skill for building a freight business
- How Booker Transport Solutions approaches broker-carrier relationships
- Lessons learned from starting a brokerage in a volatile market
- The role of trust, transparency, and adaptability in long-term growth
LINKS:
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
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THANK YOU TO OUR SPONSORS!
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Chapters
1. Building Resilient Freight Brokerages with Krystina Booker (00:00:00)
2. Starting a Brokerage from Scratch (00:06:27)
3. Vetting Shippers and Carriers (00:14:16)
4. Tech Stacks and Marketing Choices (00:22:25)
5. Women Leading in Freight (00:30:52)
6. Balancing Business and Family (00:40:16)
478 episodes
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