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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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On the show today is Jay Acunzo. Jay is the founder of Marketing Showrunners — which helps marketers create their audience's favorite show. He's also a keynote speaker and consultant who's worked with brands like Drift and Wistia to create some of my favorite shows.
I wanted to bring Jay on because he's "the guy" when it comes to creating a podcast or video series for your business. I first came across Jay when he created a podcast series for Drift and since then he's created many more amazing series like I Made It for Podia and Against The Grain for Help Scout. He also has great thoughts on how to define a show premise, which also translates really well to positioning, designing value propositions, and creating a pitch that resonates.
You'll hear about why he loves podcasting and the unique opportunity it presents to connect with your audience, how to develop a strong premise for your show so that you don't blend in with every other generic show out there, and his approach to prepping for interviews, interviewing, and crafting a compelling story.
More on Jay:
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🙌 Thank Jay for coming on the show with a quick tweet
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