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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most coaches and course creators aren’t struggling because their offer isn’t good — they’re struggling because they built it in the wrong order.
In this episode, Jon breaks down the Offer Quadrant, the exact 4-step framework to price, position, and build a high-ticket offer the right way.
You’ll discover why starting with “the stuff” (modules, videos, calls, bonuses) is the biggest mistake creators make, why your price has nothing to do with your deliverables, and why most people are charging far too little for the value they actually provide.
Jon also explains how to attract more committed, higher-level clients by pricing for the right audience, how to separate your price from your workload so you can scale without adding more, and why less deliverables often create more perceived value — not less.
If you’re creating or improving any coaching, consulting, or course-based offer, this episode will help you rethink your pricing, reposition your expertise, and build a premium program that people genuinely want to buy.
Learn my Momentum framework - https://adclients.com/framework-yt?el=pod
17 episodes
