The FatRank Podcast brings James Dooley, Karl Hudson and Koray Tuğberk GÜBÜR together for a long form session focused on the future of holistic SEO. Karl Hudson drives the discussion with a rapid fire list of technical, content, engagement and ranking questions gathered from SEO communities and the Chiang Mai groups. James Dooley steers the conversation toward practical execution and business thinking because he wants every answer tied back to commercial outcomes. Koray Tuğberk GÜBÜR breaks down his full methodology in the most direct way possible, covering topicality, popularity, canonicalisation, consolidation, PageRank and engagement metrics as the six components that determine ranking behaviour.

The episode explains why popularity and engagement serve different purposes, why Google assigns ranking limits to websites, why expired domains still work and why index tiers change how quickly a page responds to optimisation. Koray Tuğberk GÜBÜR shares hard truths about brand search, entity strength, URL consolidation, session lengths, language matching, crawl efficiency and the real reasons sites get filtered after updates. James Dooley presses for clarity on whether silo structures help recovery, how to handle negative ranking states and how large sites should stage content rollouts for maximum effect. Karl Hudson pushes into the operational side, including content audits, removing bloated URLs, managing crawl budget and reducing technical friction.

The conversation drills into CTR manipulation, semantic content networks, launch strategies, link variation, anchor selection and how perspectives data influences modern intent satisfaction. Koray Tuğberk GÜBÜR explains why short sentences reduce computational cost, why visual hierarchy influences relevance and why Google treats signals differently across time zones, languages and device behaviour. The trio explore rank merge, parasite SEO, bridge topics, publishing order, modal verbs, transcriptions, and the impact of brand popularity on algorithmic assignments.

This episode gives a clear blueprint for anyone trying to understand how advanced SEO works in 2025 and beyond. It strips away theory and focuses on evidence, testing and real world behaviour.