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You can't sell if federal agencies don't have a problem.
But YOU know they have a problem your product or service can solve.
So, you need to start by helping them ADMIT they have a problem.
In this training, you'll learn:
• Learn why federal buyers won’t care about your solution until THEY admit a problem exists
• Discover the exact questions that move a buyer from unaware, to problem aware, to ready to engage
• Walk away with a repeatable conversation flow that opens doors, builds trust, and creates demand
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288 episodes