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Here's a panel from this year's Inc Founders House in Philadelphia. In this episode, staff reporter Ali Donaldson led a discussion about challenger brands—companies that punch above their weight to succeed. Her guests were Sarah Paiji Yoo, founder and CEO of Blueland, a microplastic-free cleaning products company; Babba Rivera, founder and CEO of the clean hair care line Ceremonia; and Justin Rosenberg, founder and CEO of the fast-casual chain Honeygrow. During the discussion, Sarah explained why she started her company, Babba emphasized the importance of having a person of color in the beauty industry, and Ali asked Justin why building community through your first brick-and-mortar locations matters.

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