Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 519002150 series 3575230
Content provided by Cosmina Esanu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cosmina Esanu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
If you’re starting from scratch (or rebooting) your lash business, this episode gives you the exact order of operations to get found fast—without a website. We break down why you should launch Google My Business (GMB) first, plug your Instagram URL everywhere a “website” is requested, and then use IG as your all-in-one mini site to convert views into bookings.
What you’ll learn:
- Why GMB first: show up in local search/maps, post photos/videos (≤59s), and spy top listings to reverse-engineer keywords, descriptions, and posting cadence.
- Use IG as your ‘website’: optimize bio with lash keywords, align name/handles across platforms, and drop the same IG link into GMB, FB, and directories.
- The 9-post rule: what your first grid should include (before/afters, social proof, offer, FAQs) before running any ads.
- High-leverage IG features: feed for authority, Stories for trust, Highlights for testimonials/services, pinned posts for your main offer, Reels for reach, DMs to close, Lives for Q&A.
- Easy ad setup (Boost that works): target by city/ZIP + women 25+, objective = More messages, simple before/after creative, clear CTA (“DM for details”).
- Offer strategy: beat competitors’ intro deal without undercutting your brand; promo on the full set, or discount the first refill depending on calendar capacity.
- Math that matters: client LTV (e.g., $2,200/year scenario) so a $300 monthly test budget makes sense—and how to judge results beyond vanity metrics.
- Facebook made simple: connect your FB Page so every IG post cross-publishes—no extra work.
- Consistency plan: daily micro-posts, repurpose Reels to GMB/FB, and keep your grid fresh so Google/clients see you’re active.
Quick start checklist:
- Claim/optimize GMB → add photos, short videos, services, IG URL.
- Create/optimize IG business account → bio keywords + city, pin offer.
- Post your first 9.
- Boost the promo post ($10/day) → objective: messages.
- Close in the DMs with a simple script and collect Google reviews after every visit.
Subscribe, share with a lash friend, and tag us with your first 9-post grid—we’ll feature our favorites.
Sign Up For A Free Lash Training
Text Me Here On My Podcast Contact Any Questions About My Lash Classes
70 episodes
