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Sustainability and positive social change don't just happen by accident – they require strategic communication that cuts through the noise and inspires action. In this episode we're talking to Adeela Warley, Chief Executive of Charity Comms, as we explore the vital role communications plays in driving meaningful impact for charitable causes.

Adeela reveals how her passion for purpose has evolved into a powerful career dedicated to positive change. With over 20 years of experience and an OBE for services to charity communications, she offers unique insights into what makes campaigns truly resonate.
From the groundbreaking Big Ask climate campaign that led to the UK's world-first Climate Change Act to innovative approaches like Breast Cancer Now's AI-powered Gallery of Hope and Bite Back's cheeky "Commercial Break" campaign against junk food advertising, Adeela unpacks the DNA of successful initiatives that drive change.

And looking toward the future, Adeela identifies key trends reshaping charity communications: the ethical challenges of AI and evolving social media landscapes, the rising influence of Generation Alpha with their hunger for activism, and the charity sector's shift from doom narratives to solution-focused messaging that empowers people with agency.

Have a listen!

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