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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Creating Content that Compounds: How to Build Long Term Traffic & Revenue
Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention
Manage episode 519239056 series 3500107
Content provided by Jessica Walther, Launch Strategist & Rachel Lopez, Email Marketing Strategist, Jessica Walther, Launch Strategist, Rachel Lopez, and Email Marketing Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Walther, Launch Strategist & Rachel Lopez, Email Marketing Strategist, Jessica Walther, Launch Strategist, Rachel Lopez, and Email Marketing Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of the Growing a Deeply Rooted Business Podcast, we’re pulling back the curtain on the kind of content that doesn’t just disappear after 24 hours—but actually gets stronger with time. We’re talking about anchor content: blog posts, podcasts, and videos that continue driving traffic, leads, and sales for months (or even years) after they go live.
We share how we help our clients move away from the burnout cycle of posting daily on Instagram and instead build out a sustainable content ecosystem using long-form, evergreen strategies. You’ll hear real client stories, including how one article brought in 735 visits from Google in a single month—without a single Instagram post.
In this episodes, we cover:
- 00:26 The power of anchor content
- 01:39 Client success stories
- 05:54 The three E’s of evergreen content
- 08:09 Creating a strategic content ecosystem
- 15:58 Common mistakes to avoid
- 17:58 Implementation challenge and recap
Links and resources mentioned:
- Content Flow Studio: https://contentflowstudio.app/
- The Key to Building Demand That Scales (and Lasts): https://player.captivate.fm/episode/c9c20512-0234-454b-86df-b319f85b226b/
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
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