Google Marketing Live: Ads In An AI-First Search Experience Growing Ecommerce – The Retail Growth podcast

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Google Marketing Live: Ads in an AI-First Search Experience

Growing Ecommerce – The Retail Growth Podcast

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Join Mike Ryan for a discussion of his highlights from GML 2024. Was the event overshadowed by Google I/O? Do advertisers need to worry about the biggest shake-up ever to Google's SERP? He answers these questions and unpacks the news around core ecommerce feature announcements like profit bidding, interactive Shopping ads, and improvements to asset and video reporting in Performance Max campaigns. All in all it was a good GML for paid teams, but a worrying one for organic teams and publishers. Mike explains it all in this episode.

About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
Newsletter: https://smarter-ecommerce.com/en/newsletter/
Instagram: https://www.instagram.com/smarterecommerce/

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Chapters

1. Google Marketing Live: Ads in an AI-First Search Experience (00:00:00)

2. Google Marketing Live Discussion Summary (00:00:08)

3. Creative Optimization vs Profit Bidding (00:13:25)

4. Google Marketing Lab Innovations (00:27:12)

80 episodes

#Business #Marketing #Smarter Ecommerce #Digitalgrowth #Digitaltransformation #Futureofmarketing #DigitalMarketer #Ecommercegrowth #Futureofretail #Marketingautomation #Ppcautomation #Googleshopping #Googlepartner #Pricingengine #Seaautomation

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