Q2 Highlights: Wins And Losses For Netflix, Amazon, Pinterest, And Google Growing Ecommerce – The Retail Growth podcast

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Q2 Highlights: Wins and losses for Netflix, Amazon, Pinterest, and Google

Growing Ecommerce – The Retail Growth Podcast

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Can a new low-price, slow-shipping strategy from Amazon truly rival Temu's direct-from-China model? On this episode of Growing ecommerce, host Mike Ryan dissects some of the biggest headlines from Q2 including Amazon's attempt to fight back against Temu, and Netflix's advertising woes, which led to another VP dismissal just one day after earnings were reported. He also discusses how Pinterest's ad deal with Google is shaping up, changes to Meta's remarketing mix, first reactions to Prime Day, and more.Tune in for an episode packed with insights and strategies that are shaping the future of the industry.

About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
Newsletter: https://smarter-ecommerce.com/en/newsletter/
Instagram: https://www.instagram.com/smarterecommerce/

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Chapters

1. Q2 Highlights: Wins and losses for Netflix, Amazon, Pinterest, and Google (00:00:00)

2. Amazon's Expansion Into Direct Imports (00:00:09)

3. Streaming Platforms Shift to Advertising (00:10:31)

4. Changes in Advertising Platforms (00:17:14)

5. E-Commerce Advertising Trends on Google (00:22:17)

77 episodes

#Business #Marketing #Smarter Ecommerce #Digitalgrowth #Digitaltransformation #Futureofmarketing #DigitalMarketer #Ecommercegrowth #Futureofretail #Marketingautomation #Ppcautomation #Googleshopping #Googlepartner #Pricingengine #Seaautomation

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