What if you could pull off a full rebrand and ship a new website in six weeks—without a big agency, giant budget, or in-house dev team?

In this episode of Growth Activated, CMO Dana Gagnon (Every, ex-Pluralsight) breaks down how she used AI to lead one of the fastest, most modern B2B brand relaunches I’ve seen. She shares the exact playbook she used to reposition the company, refresh the visual identity, and write 13 core pages of web copy in an afternoon—while still protecting quality and brand voice.

We cover:

• When it’s really time to rebrand (and when you should not touch your logo or website yet).
• Dana’s 6-week AI rebrand & website roadmap—from positioning and messaging to launch-day execution.
• How she used Claude, ChatGPT projects, agents, and vibe-coding tools (like V0 by Vercel + WordPress/Elementor) to move faster than most agencies.
• The workflow she used to get on-brand, non-“AI slop” copy for 13 pages in a single afternoon.
• Where human creativity still matters most—design, animation, and strategic judgment—and how she balances speed vs. quality.
• What this means for B2B marketing leaders, CMOs, and agencies as AI becomes a core competitive advantage.

If you’re a B2B marketing leader or CMO trying to do more with a small team—and you want to see what’s really possible with AI-powered workflows—this episode will completely reset your expectations for how fast you can move.

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