In this powerful episode of Growth Mavericks, host Adam Callinan sits down with Liz Benditt, founder and CEO of The Balm Box, to share one of the most inspiring entrepreneurial journeys ever featured on the show. Liz has faced — and beaten — six different cancer diagnoses, transforming her pain into purpose by creating The Balm Box, a company that redefines what it means to give meaningful, functional gifts to cancer patients.

From her early days in corporate marketing to building a business that brings comfort, compassion, and healing, Liz reveals how she used her experiences to fill a major gap in the gifting market. What began as a deeply personal project has become a thriving e-commerce business empowering caregivers and supporting patients with dignity.

They discuss:

• The moment cancer changed her perspective on life and work
• How she built The Balm Box from her garage into a growing e-commerce brand
• The difference between functional and performative gifting
• Lessons from navigating funding, patents, and product-market fit
• The power of resilience, perspective, and living intentionally
• Advice for entrepreneurs on starting lean, staying flexible, and prioritizing health

This conversation is raw, emotional, and deeply practical — a masterclass in purpose-driven entrepreneurship, resilience, and building a meaningful brand.

Episode Highlights

• (01:00) Liz’s path from Disney and Hallmark to entrepreneurship
• (07:00) How breast cancer inspired her first business idea
• (13:00) Surviving six cancers — and learning to live fully through them
• (31:00) The birth of The Balm Box during the pandemic
• (36:00) Product-market fit and the art of functional gifting
• (44:00) Advice for first-time founders: flexibility, funding, and focus

Listen to Explore:
🎧 Growth Mavericks Podcast

💝 The Balm Box
🚀 Pentane — The Command Center for E-Commerce Profitability