In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Apple and Google Maps. We love this example (and we created a video about it) because it shows that JTBD can identify growth opportunities and competitive weaknesses in very mature markets with dominant competitors (like Apple and Google).
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Apple & Google with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere cover the scope of Google and Apple's navigation apps and what Jobs-to-be-Done Theory is.
03:35 Jay and Jared discuss the main job of a navigation app and the market size of this job.
08:35 Jay and Jared outline how to get people to pay for a product that is free from other providers.
13:37 Jay and Jared ask the question: What is a need?
20:35 Jay and Jared talk about finding a solution to the need of the customer.
27:13 Jay and Jared summarize the discussion.
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✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
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Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/