Welcome back to Hydroponics Daily with Dr. Russell Sharp! In this episode, we delve into recent developments in the vertical farming sector, focusing on the collapse of major players like the Jones Food Company, which has gone into administration in the UK. Explore the challenges faced by unicorn companies such as Plenty and Bowery, who once led the industry but have now ceased operations. Dr. Sharp discusses the factors contributing to this trend, including shifting investment strategies and the pressing need for unique business models in an industry with tight profit margins. Join us as we analyze the future of vertical farming and what it takes to survive in this rapidly-evolving landscape.

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