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Linda Jackson, CEO de Peugeot, raconte son arrivée à la tête de l'entreprise et sa méthode pour gagner l'adhésion des équipes.

Elle détaille comment elle a abordé son rôle en se concentrant d'abord sur la compréhension de l’entreprise avant d’introduire des innovations clés, comme l'Hyper Square, un volant révolutionnaire.

Elle partage également sa vision pour l'avenir de Peugeot, en mettant l’accent sur le design et la technologie pour offrir une expérience de conduite unique et répondre aux attentes des clients.

--- How will Peugeot stand out in the sea of sameness?

Linda Jackson, CEO of Peugeot, shares her journey to the top of the company and her approach to gaining the teams' trust. She explains how she first focused on understanding the company before introducing key innovations, such as the Hyper Square, a revolutionary steering wheel. She also discusses her vision for Peugeot's future, emphasizing design and technology to deliver a unique driving experience and meet customer expectations.

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137 episodes