Sept 2025 - Special Guest Frank Cespedes WINNING AT SELLING podcast

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Sept 2025 - Special Guest Frank Cespedes

WINNING AT SELLING

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Content provided by Scott "the Professor" Plum and Bill Hellkamp, Scott Plum, and Bill Hellkamp. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott "the Professor" Plum and Bill Hellkamp, Scott Plum, and Bill Hellkamp or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

You've seen the picture of a bridge being constructed where the two side are supposed to meet and they don't! Well, that is what misalignment looks like. In most firms, the sales function is the largest lever for executing strategy—yet it's often misaligned with the choices leaders say they've made. Fixing that gap is crucial for organizational success.

So, get yourself straight as Scott and I welcome author and lecturer Frank Cespedes to discuss his book Aligning Strategy and Sales on Episode 687 of the Winning at Selling podcast.

Keystone Club Class - https://mnsales.com/keystone/

Next Book - Aligning Strategy and Sales by Frank Cespedeshttps://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1

Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/

Scott "Professor Plum" Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com

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