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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Author credibility beats vanity metrics—and hospitality beats hacks. In this conversation, Megumi Calver explains how she helps nonfiction authors and speakers use books as credibility engines, why she built Merobebe to champion women winemakers, and the narrow moments when paid ads are worth it—after audience and offer are dialed.
You’ll learn:
- The difference between “bestseller” clout and durable credibility
- How to grow a thriving community without relying on paid ads
- Wine-world lessons for marketers: language, labels, and transparency
- A pragmatic framework for ads when budgets are tight
- Why genuine hospitality outperforms dashboards
Connect with Megumi
• Merobebe: https://www.merobebe.com/
• LinkedIn: https://www.linkedin.com/in/megumicalver/
• Email: [email protected]
Work with Adam
👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min
Unpacking real. Ditching noise. Subscribe and share with a founder who values trust over tricks.
28 episodes
