Why Your Marketing Isn’t Working Anymore – And What To Do About It!
In this episode of the Just Great People podcast, Barry Eustance sits down with Tracy Borreson to unpack one of the biggest issues facing leaders, marketers and founders today: modern marketing has become so complex that it’s stopped working.
Tracy argues that businesses are drowning in tools, automations and data, yet starving for the one element that has always driven sales and brand loyalty: real human connection.
Tracy explores how businesses replace meaningful conversations with automated funnels, and why this shift has weakened customer insight, reduced conversion rates and created overwhelmed teams.
She explains why organisations must simplify their systems, redesign the way they speak to customers and return to the fundamentals of relationship-led communication.
Barry and Tracy discuss everything from micro-experiments in marketing to why junior marketers are being set up to fail, and how legacy skills like curiosity, listening and live customer conversations outperform any CRM workflow.
They also examine why entrepreneurs should think like they’re standing at a farmer’s market: what would make someone stop, pay attention and talk to you?
This is a practical and provocative episode for leaders who want better performance, simpler systems, and marketing that actually generates a return.
To explore how authentic communication and customer understanding strengthen performance and culture, visit The Sixsess Consultancy:
Home: https://sixsess.org/
Insights Blog: https://sixsess.org/insights/blog/
Connect with Tracy Borreson and learn more about her advisory and coaching work:
Tracy Borreson: https://www.tlbcoaching.com/
Prostate Cancer UK: https://prostatecanceruk.org/
Tracy and Barry's Previous Just Great Peopl Podcast: https://youtu.be/b3xVdq9MOpI?si=ltMHR5Sr-y0ngWKI
Keywords
authentic marketing strategy
human-centred marketing
customer insight for leaders
simplifying marketing systems
marketing and sales alignment
customer research methods
leadership communication skills
micro-experiments in marketing
return on marketing investment
relationship-based selling
modern marketing challenges
digital overwhelm in business

I hope you really enjoyed our podcast and found it to be inspiring and insightful.
Please remember to LIKE our podcast and please DO SUBSCRIBE !!
I really look forward to reading and replying to your thoughts and comments.
Many thanks
Kindest regards
Barry