Ladies Who Launch podcast

5:45

It’s summertime, and Dakota and Alyssa need to relax and enjoy the short season. We are taking an extended break but will return with some updates in the fall. Have a great summer, everyone! Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc…

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110 - Part 2 to the last two 38:02

44 weeks ago38:02

38:02

We told you we had more to say. In the follow-up to episodes 109 and 110, Dakota and Alyssa continue the discussion on how to set up your business and personal life to travel and live in other countries. Whether it’s taxes, accommodations or even building a community in a new country, there are many items to check off when deciding to move abroad. The ladies delve into those topics and others as they provide insights on their travel and how they make it work while running successful businesses. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc…

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109 - What are you paying for? Consultant vs. Employee 21:18

46 weeks ago21:18

21:18

Small businesses need to be acutely aware of their cash flow. This leads to many hiring consultants for specific project work over the more costly and labour-intensive hiring of staff. When looking to work with a consultant it is important to set clear expectations and understand what you are paying for. As a consultant, you must provide clear deliverables, a proper breakdown of fees and expenses, and check-in points throughout the project. The relationship between consultants and their clients is both professional and friendly. Sometimes discussions around fees and expectations can be difficult. Alyssa and Dakota provide insights on how they outline these items to be successful both for the client and the consultant. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc…

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108 - Vacations and Life Decisions 49:47

48 weeks ago49:47

49:47

We all have dreams and plans but are you working towards them or just trying to get through the day? Dakota is back from Portugal and has made some large life decisions, as happens sometimes on vacation. Is what you’re doing right now what you want to be doing in five or ten years? What about where you’re living? Is it a means to an end or your end game? Join Dakota and Alyssa as they discuss their plans for their lives over the next years and the actionable items they will take to get there, with some great stories from Portugal added for flavour. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc…

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107 - Embracing Both Your Masculine and Feminine Energy 33:59

50 weeks ago33:59

33:59

Feminine vs. masculine. The ultimate push and pull. Women can struggle to decide when to lean into either form; especially in the business world. As per Pause Mediation ”Masculine energy is characterised by DOING and achieving and is molded by logic and reason. The feminine is more intuitive, oriented towards receiving and allowing, and characterised by BEING. When these energies are balanced, we experience a greater sense of harmony and fulfilment.” All humans have both sides of these energies, but understanding when and how to lean into each can make your personal and business relationships healthier. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc…

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106 - The Taylor Swift Effect: Marketing and Finding Your Travis Kelce 37:26

52 weeks ago37:26

37:26

It was The Tortured Poets Department release day so Alyssa and Dakota got sidetracked into the Taylor Swift rabbit hole. No one can argue she is a marketing genius so two marketers discussing her excellence in that area is no surprise. What is interesting is that Taylor has notoriously had a rough go on the relationship front, as seen in her lyrics but she may have found her “end game” which has eluded both Alyssa and Dakota to date. As is their style, Alyssa and Dakota dig into the relationship wringer and wonder why it’s so difficult to find a man who can step up to meet them instead of always feeling they need to step down. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc…

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105 - Being a hero isn’t beneficial to you or your clients 37:43

1 year ago37:43

37:43

We all have been in those situations of having to pull off a major event, campaign or project. Going over and above is a normal part of business life, but when it becomes a regular occurrence, it is exhausting and inefficient. Ensuring client success should not come at the expense of your physical and mental health. Alyssa and Dakota discuss examples of playing the hero with their clients and provide insights on how they are making adjustments to their businesses to reflect their offerings and get out of the day-to-day operational activities of their clients and why you should too. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc…

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104 - Who is influencing whom? 39:21

1 year ago39:21

39:21

With the recent news of Jay Shetty’s background being fabricated, it’s clear we don’t do enough vetting of wellness and self-help creators. Well, actually we don’t do well with vetting any influencers. We know influencer marketing is a billion-dollar industry but what do we really know about who is selling us products? Or courses? Or supplements? This week Alyssa and Dakota delve into the Jay Shetty mess, along with discussing how consumers can do better with determining who is behind many of these large influencer accounts while learning how to push through the layers of misinformation and even how to be a better influencer yourself. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc…

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103 - How to pitch for work that aligns with your values 26:37

1 year ago26:37

26:37

Every person has values and views on the world and society. You don’t need to hide those values when running a business, you can lean into those values to attract clients and customers to benefit your business. Join Alyssa and Dakota as they talk about analysing when it’s time to walk away from some clients and how to pitch for work that best reflects your business values. Here are some tips for pitching your business: Creating a specific, relevant and memorable value proposition. Researching your “perfect” client through their website, articles and industry contacts. Creating a visually appealing capabilities package that highlights your expertise, case studies and testimonials. Following up shows professionalism and commitment to the opportunity. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc…

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102 - Go with the flow: working with your menstrual cycle, rather than against it 40:46

1 year ago40:46

40:46

The one where we talk about our periods 😂 But seriously, why not make your cycle work for you, rather than against you? In this episode of the cast, Alyssa and Dakota dive deep into the recesses of the female reproductive system and we talk about using your flow for powers of good rather than (enter expletive to describe your monthly friend). This cast is also loving topped off with a personal diva cup horror story by Dakota. Let’s flow into 2024 better ladies! Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc…

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101 - The uncertain future of news in Canada 42:32

1 year ago42:32

42:32

With the recent news of mass layoffs and radio station sell-offs at Bell Media, it is clear the traditional media landscape is cratering at a rapid pace. Without being able to pitch to media for interviews or campaign coverage, how do businesses attain that ever-elusive earned media? Dakota and Alyssa provide their insights into the current state of media, along with their tips on how businesses can own their content so that no matter what happens to media outlets they still can connect with their audiences. The website mentioned where to connect with journalists: https://substack.com Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc…

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100 Episodes of LWL. A look back and a look forward 31:52

1 year ago31:52

31:52

Four years, 100 episodes, thousands of hours of conversations. Dakota and Alyssa look back at the evolution of Ladies Who Launch since its inception in 2020 and provide their insights on favourite episodes and guests. It’s been both exhilarating and exhausting to navigate the world of podcasts. Who knew there were so many ways to record and host episodes? Prepping and scheduling guests is almost a full-time job. Why would anyone keep doing it? Well…passion. Dakota and Alyssa started Ladies Who Launch in April 2020 as an outlet to survive the first months of COVID-19. Neither of them anticipated they would still be here four years later. The debates, conversations and emotional releases that LWL has provided are cathartic. Thank you to everyone who has listened to episodes while walking the dog, making dinner, or even wearing AirPods at your work cubicle. Your continued support makes Ladies Who Launch more than Dakota and Alyssa could ever have imagined. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc…

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99 - Go BTS with the ladies behind Ladies Who Launch 1:01:11

1 year ago1:01:11

1:01:11

Who are the ladies behind Ladies Who Launch? Ladies Who Launch started in 2020 as a COVID project and now 100 episodes and 10,000 downloads later, we wanted to re-introduce ourselves to the thousands of new listeners we have acquired over the last four years. Join Alyssa and Dakota as they talk about their businesses and who they are when they aren’t on the mics. And don’t forget the Ladies Who Launch mascot, Bailey, who always steals the show. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc…

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98 - Re-introduction to Ladies who Launch and The Babes Behind the Biz 29:03

1 year ago29:03

29:03

Welcome back to the Ladies Who Launch podcast, where your favourite co-hosts, Alyssa and Dakota, are ready to kick off 2024 with a bang! In today's episode, we're not just reintroducing ourselves, but we're also diving deep into why traditional goal setting is taking a backseat and how nurturing your innate strengths can lead to unprecedented success. Plus, we're spilling the beans on the exciting plans Ladies Who Launch has in store for you this year. So, grab your favourite beverage, settle in, and let's launch into this insightful journey together! 1. Reintroduction to Your Co-Hosts Meet the ladies who launch and how we got here! 2. Breaking the Mold: Why Goals Are Out The pitfalls of traditional goal setting Personal anecdotes from Alyssa and Dakota about goal-setting challenges Shifting the focus from goals to growth 3. Embracing Strengths: The New Success Mantra Why nourishing what you're already good at is key Expert insights on leveraging personal strengths for success Real-life success stories from our community 4. Ladies Who Launch: Our Vision for 2024 Exciting new initiatives and projects Upcoming events and workshops you won't want to miss! How we're evolving to serve our community better Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc…

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97 - Welcome 2024! 42:32

1 year ago42:32