Canadian culture revolves around a healthy lifestyle and few national brands deliver on those values the way Loblaw does. Food, health and wellness, fashion and beauty, and financial security are all at the heart of Loblaw's brand and values. Lurking just beneath the surface is a highly sophisticated data and analytics capability and community that is making Loblaw into a world-class analytical competitor. Industry veteran Paul Ballew, who leads the effort, will share how he is helping Loblaw apply science to a venerable and dominant brand.