Coca-cola is among the world's most iconic brands. In this episode, I sit down with Saurabh Parikh who leads data and innovation at CONA Services, which supports the largest Coke bottlers in North America. Saurabh describes how the firm delivers analytics solutions against today's opportunities, while also keeping a sharp eye on all of the areas to improve and innovate for the future. He shares a well-tested organizational model that balances the needs of both data management and analytics, and keeps new ideas flowing through the organization.