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We made ONE stupid simple change to pages that were already ranking… and suddenly we started getting cited everywhere: ChatGPT, Perplexity, Google AI Overviews, nonstop.

And yeah, it sounds too easy.

But this is the new game.

Clicks are dropping 20–30% across sites we’re seeing right now because people are getting answers without visiting your page. Ranking isn’t enough anymore. If AI is answering the query, the only pages that win are the ones it can extract and cite instantly.

Key takeaways:

• Clear H1 plus direct answer boosts AI citations

• Short, scannable openings help LLMs extract answers

• Optimizing top pages creates a compounding authority flywheel

Chapters:

00:00 AI citations overview

00:20 Why clicks are declining

00:45 New game gets cited by AI

01:15 Why most pages fail

01:45 Clear H1 and fast answers

02:20 CNBC style bullet points

03:10 How to optimize pages

04:00 Tools and workflows

05:10 Business impact

06:00 Final strategy summary

How to Connect

IG: / ericosiu

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👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com