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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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This episode is a playback of a past live interview with Joan Frank of B Frank Communications. Joan shared her journey in PR, the importance of media relations, and how it helps to build credibility and grow businesses. We discussed practical tips for those new to PR, the significance of having a good hook, and the value of professional PR services. Joan also highlighted the benefits of media coverage and answered audience questions about navigating the PR landscape. This conversation is a valuable resource for entrepreneurs and small business owners looking to enhance their visibility and credibility.
00:00 Meet Joan Frank: PR Expert Extraordinaire
02:33 The Power of PR: Building Credibility and Business Growth
05:36 Navigating Media Outreach: Tips and Strategies
06:55 When to Hire a PR Professional
14:31 The Value of Credibility in Business
18:41 The Importance of 'What's In It For Me?' in Marketing and PR
19:21 Examples of Effective PR Strategies
20:34 Engaging with the Audience: Q&A Session
21:17 Tracking PR Success: Metrics and ROI
22:50 Pitching to Local Media: Overcoming Doubts
24:56 Finding Media Contacts: Tips and Resources
27:03 The Value of Professional PR Help
28:14 Connecting with Joan Frank: Services and Offerings
31:07 Final Thoughts and Farewell
Connect with Joan on LinkedIn: https://www.linkedin.com/in/joanfrankpr/
Follow on IG: https://www.instagram.com/joaniefrank
https://www.bfrankcommunications.com/
Watch this on YouTube: https://www.youtube.com/live/lrrsjjQo7io?si=Cg_MN1cdebanGC5t
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15 LinkedIn Profile Tips for Coaches and Consultants
FREE Download at mellermarketing.com/list
This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business.
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)
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