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This week's guest is Sahar Khan, the dynamic Head of Marketing at Bayut. A foundational member of the team, Sahar joined Bayut in 2014 as one of its first sales employees and has been instrumental in building the brand into the UAE's leading property portal. With a innate passion for creative, out-of-the-box marketing since childhood, she has spearheaded some of the company's most iconic campaigns, including the landmark partnership with Chris Hemsworth.
In this episode, Sahar takes us through her incredible journey from a salesperson in a small startup to leading marketing for a household name. She shares invaluable insights on building a brand in a unique market like the UAE, the evolution of her marketing strategies, and the delicate balance between sales and marketing teams. Sahar also opens about her leadership philosophy, the importance of staying true to one's principles, and how maintaining a clear mind through fitness is crucial to her success.
2:41 - Humble Beginnings at Bayut
4:04 - A Marketer from the Start
5:55 - Marketing in the UAE: A Unique Playbook
8:45 - Sales vs. Marketing: The Eternal Friction
11:55 - From Underdog to Market Leader
13:27 – Working with Chris Hemsworth
20:00 - Solving Industry Problems: Content and Verification
30:13 - Live Events vs. Digital Marketing
Measuring the intangible impact of live events like the iconic B3 launch and the clear metrics of digital campaigns.
36:57 – Dubai's booming real estate market
42:51 - Where Big Ideas Come From
52:15 - Giving Back: More Than Money
55:10 - A Personal Conversation on Principles and Pain
1:08:09 - Starting Over: Lessons for Bayut 2.0
Show Sponsors:
AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences.
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