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Vendor sales reps provide much more to the retail business than catalogs. They can inform you about what they're seeing in the field, exclusive deals, and knowledge and insights to help your business grow. I spoke with Adam Schrier of Creative Co-Op, Angela Schmook of Road Runners, Brian Schroeder of Creative Brands, and Majda Rensberger of OneCoast about how they view the role of sales reps in today's wholesale marketplace, how relationships with sales helps can impact your store, and the role of the sales rep of the future.
Heart on Main Street: https://www.heartonmainstreet.org/

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