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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We share how choosing the right people changed our results, from guarded solo work to open collaboration that drives sales and calmer launches. We talk about picking a small circle, learning from others’ mistakes, and why competitors can become partners.
• defining community as the circle that shapes decisions
• lessons from isolating as a young founder and woman in business
• shifting from competition to collaboration in marketing
• niching down to social media, SEO and ads to enable partnerships
• using peers to review offers, messaging and launch plans
• building a trusted group of two to five founders
• practical cadence for meetups and hot seats
• benefits of an online hub with daily touchpoints
• learning faster by studying others’ missteps
Join the Boss Marketing Club for $88/year. Your first 30 days are free. Add it to your phone and get daily access, office hours, and resources. Find it on my website or in my LinkTree on Facebook and Instagram.
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Chapters
1. Build A Business Community That Sells (00:00:00)
2. Welcome And Show Focus (00:00:53)
3. Why Community Drives Sales (00:01:11)
4. Picking The Right Inner Circle (00:01:59)
5. Vulnerability And Letting People In (00:03:00)
6. Collaboration Over Competition (00:04:13)
7. Niching Down And Partnering Smart (00:05:02)
8. Book Launch Supported By Community (00:05:19)
9. How To Start Your Small Circle (00:05:24)
10. Introducing Boss Marketing Club (00:06:59)
11. Learn From Others’ Mistakes (00:07:24)
12. Join The Club And Connect (00:08:14)
50 episodes
