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Silver Spending Shoppers: Tapping into the Over-50 Consumer Market

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Manage episode 450890837 series 2293747
Content provided by McGraw Hill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by McGraw Hill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Join Marketing Expert and Silver Spender herself, Marketing Insights host Shanita Akintonde, as she shares insights on reaching the 50+ audience. She is joined on this journey by Senior Sally, herself a veteran Silver Shopper. This isn't about age; it's about understanding a stage of life filled with freedom, wisdom, and spending POWER!

#SilverShoppers #Silver Spenders #Marketing Insights #TargetMarkets #ShanitaSpeaksLLC
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95 episodes

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Manage episode 450890837 series 2293747
Content provided by McGraw Hill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by McGraw Hill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Join Marketing Expert and Silver Spender herself, Marketing Insights host Shanita Akintonde, as she shares insights on reaching the 50+ audience. She is joined on this journey by Senior Sally, herself a veteran Silver Shopper. This isn't about age; it's about understanding a stage of life filled with freedom, wisdom, and spending POWER!

#SilverShoppers #Silver Spenders #Marketing Insights #TargetMarkets #ShanitaSpeaksLLC
Podcast Transcript

  continue reading

95 episodes

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