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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Host Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to break down WPP’s newly released global advertising forecast across 60+ markets and every major media channel.
Discover why 2025 global ad revenue is now projected to grow 8.8% to $1.14 trillion, how AI is driving a shift toward “intelligence” advertising, and what the milestone of commerce surpassing TV ad spend means for brands worldwide.
We explore:
- The rise of proactive, AI-powered advertising and the $400B expanded search opportunity by 2026.
- Category shifts, including retail media’s slowing growth amid consolidation, and the emergence of financial services, travel, and gaming networks.
- Regional trends in North America, LATAM, EMEA, China, and India.
- Sector-specific insights for automotive, technology, and media entertainment.
- Key challenges — from concentrated consumer spending, to diminishing retail media returns, to the threat of “agentic shopping.”
Whether you’re a marketer, media buyer, or brand strategist, this episode delivers actionable intelligence to prepare for the evolving advertising landscape in 2025 and beyond.
See the forecast here: https://www.wppmedia.com/news/report-this-year-next-year-december-2025
110 episodes
